I am an SEO lumbered with the name SEOidiot, former Adsense spammer and generally more interested in real life SEO than all the stuff that goes with this industry.
I am the owner of a number of websites about doing business online and internet life, I am also a moderator at the popular black hat seo forum Syndk8

A Year in Adsense Stats - Some statistics from one batch

I know its against Googles TOS but I couldn’t give a flying fish what they say. What I thought I would do is show you a snapshot from one batch of sites over a full year and discuss some of the ways in which I worked to get these results.

 

I often have debates with people over instant messenger where they tell me that you cant make money at Adsense any more and that Google ban too quick now. I hope this illustrates its still possible to operate if you are careful…

 

I have also become jaded by people telling me what’s possible to profit from and what isn’t now - this post has helped me focus on what I will be doing in the coming year ;)

 

I track each batch that I do and track the following stats: -

Number of pages crawled

Number of pages indexed (3 Main Engines)

Number of days X % of the pages survive in Google from first full crawl to deindex (What I call ‘Burn Rate’)

Indexing methods used

Uniques

Page views

Clicks

Revenue

 

Where each click went (Remember that you should really only be selling your traffic to Googles Adsense program till you can determine what affiliate program to redirect out to - here’s my post in Affearners on the subject of how to move from Adsense to affiliate)

 

My normal way of working is to create a batch of sites in a niche and share indexing methods etc to get them indexed. I would normally wait until that batch gets de-indexed by a certain percentage then create a new batch with different templates etc in the same niche - Remember domains die keywords dont! For this example I decided to replace one site per month and run them independent of each other so my stats would span a year of normal data.

 

Just to note some things before the stats -

 

My burn rate was on average 41 days for this batch so I replaced one site per month until month 10 then stopped.

My CTR for this batch was 13.26% on average which is about 4-5% lower than my normal for MFA crap.

The sites where plain text with one adsense ad block and links disguised via css.

The content was crappy mfa spider food padded out with generics to get the keyword and topic balanced.

The niche was Tea’s used for Slimming (I went as vague as I could)

 

 

Also just to note - you wont be impressed with the earnings here, a little over $2150 in 12 months from 32 domains.

I decided that for the best illustration of long tail made for Adsense work I wouldn’t spam the sites beyond getting them indexed. So this example shows that I bought 32 domains at a cost of about $70 (24 at first and 1 per month) , shared hosting at around $100 for the year and my time (2 hours initial setup and 20 mins per month to add a new site in)

 

So with 4-5 hours total work and $170 I made a profit of around $1900 ish

 

Yup I know there should be a $ symbol not a £ on the earnings but MEH

 

 

OK heres the stats. yearinadsense.gif

6 Responses to “A Year in Adsense Stats - Some statistics from one batch”

  1. Jason Says:

    Hey,

    Your stats are very useful actually, very good of you to post this example.

    I normally don’t try to “compare” myself to others doing this same tactic, but you gave me some good ideas/guideline to follow by posting this.

    I did have one question.. you talked about burn rate and I was wondering what you thought the percentage of deindexing is before you know you have been “burned”?

    I normally see all my sites get indexed and then pages drop from time to time, but at what percentage of pages de-indexed do you find yourself having to make a new site?

    Just curious….

  2. Jason Says:

    Hey, also to add…

    I see in that post at affearners that you mention using Adlogger to find your affiliates, but isn’t that not working now since the adsense code changes?

    If so, what are you using now to replace this?

    As far as the burn rate question above.. do you want until one engine has deindexed you a percentage or do you use all 3 as a percentage whole?

  3. SEOidiot (159 comments.) Says:

    Thanks for the comments - I try to run at 90% de-indexed before replacement

    Sometimes I will drop that to 80% depending on my income..

    I only care about Google de-index as the stats are so heavily weighted towards them.

  4. Karl (1 comments.) Says:

    What do you do with the domains once they have been de-indexed from Google. Do you park them? If so, where? Thanks. :)

  5. SEOidiot (159 comments.) Says:

    most of the time they still get traffic from yahoo / msn - enough to justify them being there

    i also redirect some of the link juice to places its more use

    once they dont justify being hosted i just drop em

  6. Jason Says:

    How about the adlogger comment? Are you still using that or is it not useful anymore because of the adsense changes?

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